Retain is white-label digital collections software that’s powered by patented machine learning. By streamlining digital communications, our software platform helps reduce OpEx costs and improves collection rates for your business.
Retain is easy to implement while offering advanced technology and specialized functionality for the law firms, credit unions, debt buyers and other clients we partner with. We’ve put together a list of common FAQs to help you gain a better understanding of our product and how it enhances your debt collection strategy. If you can’t find the answer you’re looking for, reach out to our expert team!
Retain by TrueML Products is white-label digital delivery software-as-a-service (SaaS) tool for creditors and collectors. It can automate a suite of branded digital communication channels including email, SMS text and voicemail drops to increase customer engagement. As your business services more accounts, Retain easily scales to accommodate growing digital communication needs.
Retain is fundamentally changing communications in the financial sector. Our platform uses a patented machine learning (ML) model to automate digital communications. Retain can be used to send client-branded digital communications for customer engagement throughout the financial journey.
Retain is best suited for businesses in the financial services industry that manage large volumes of customer accounts. These companies have a need for branded digital communications in areas of payment management and delinquency resolution. Retain has helped credit unions, financial service providers, law firms, debt collectors, Buy Now Pay Later brands and other companies automate delinquent customer outreach and spend less to recover more.
Retain uses a patented machine learning technology to analyze millions of consumer interactions to help identify the right time, message and channel to communicate with each individual customer. When a customer receives a customized digital communication on their preferred platform, they are more likely to engage with it. Machine learning uses engagement data to work towards honoring each customer’s unique preferences, resulting in happier customers and better engagement performance.
No, Retain by TrueML Products’ patented technology goes deeper than LLMs and generative AI and is built exclusively on custom-developed machine learning models and proprietary code. This approach puts AI technology at the heart of Retain for more precise control, guaranteed compliance adherence and better domain-specific accuracy that’s needed for financial markets while optimizing digital outreach to the unique preferences of every customer. We don’t leave content creation to ChatGPT or Gemini. High-performing messaging is custom-built by the client with support from Retain’s content experts, and the machine learning models select the best treatment option from clients’ pre-approved messages.
Yes. Retain by TrueML Products uses machine learning to send digital communications that honor each unique customer’s preferences. This empowers customers to meet your business where they are and make repayments on their own terms.
For many businesses, sending notifications to delinquent accounts is done by full-time employees (FTEs). These FTEs make phone calls, send emails and often mail physical notifications to customers. The more communications that need to be sent, the more FTEs a business needs, and FTEs are often a business’s largest expense. Retain can automate the process of sending out digital communications and scales to any volume with ease. Retain automates customer communications, freeing up FTEs so they can focus efforts elsewhere.
Retain can help businesses automate message sending through the following digital communication channels: Email, SMS Text and Voicemail Drops.
If you have an existing payment portal, you can easily set up an integration with Retain. The Retain team can also help you set up a custom payment portal if needed. If you have any questions about implementing your specific payment portal with Retain, schedule a free consultation.
Yes, Retain can send automated digital communications in languages other than English. The platform currently supports all Latin-based languages.
To maximize the performance of Retain, the platform accepts a wide variety of payment methods including: ACH, Apple Pay, bank transfers, debit cards, and credit cards (when appropriate).
Retain has several advantages over the competition for debt collection:
Yes, for years, TrueML Products has set the standard for compliance in digital communications. Compliance controls based on debt collection standards and best practices are built into the foundation of Retain to proactively address and meet the strict requirements of compliance departments. For more information on Retain’s compliance controls, schedule a free consultation with our team.
The Retain team works with each client to set up an integration between our platform and their CRM and/or other software being used. This process can look different depending on the tech stack and functions being run. To learn more about how Retain can integrate with your specific collection platform and/or CRM, schedule a free consultation.
The Retain platform features a streamlined client portal that lets you monitor engagement and results. Retain’s machine learning engine works in the background to continually optimize branded content for peak customer engagement, no fine-tuning required.
Roughly 59.5% of consumers prefer email as their first choice for communication, so traditional debt collection strategies like phone calls and sending physical mail don’t perform as well as digital communications.
With email alone, Retain has a delivery rate of 95.3%, a 2.41% click through rate and a 32.8% open rate. This performance is significantly higher than physical mail and yields better engagement than phone call strategies. Retain’s performance metrics for email and SMS both outperform the industry average.
Retain clients get access to a dedicated dashboard that provides insight into the digital communication performance. This dashboard includes:
Yes. Retain has a dedicated Email Operations and Deliverability team that can help your business optimize digital communications.
If your business has a poor sender reputation, your emails are much more likely to end up in spam folders. The Retain team will proactively monitor and make adjustments to digital communications, along with our patented optimization engine making updates in real time, to protect your domain reputation. Our team of email deliverability experts also work to maintain relationships with ISPs and stay on top of email best practices for optimal email acceptance rates.
To effectively use Retain by TrueML Products, your business will need to have three protocols in place:
If you have other questions that haven’t been answered here, please don’t hesitate to ask.
We’re happy to provide more information or help with any concerns you might have.
Just contact us!