Balancing debt collection performance and member experience can be challenging. Retain by TrueML Products is white-label debt collection software that helps credit unions deliver a great member experience while collecting more and spending less.
Our digital-first platform leverages patented machine learning to automate digital communications for delinquent accounts, freeing up staff to focus on higher-value efforts and help the members who need it most. Retain is trusted by credit unions to personalize debt collection communications to give members the experience they deserve while reducing operational costs.


Retain helps Credit Unions improve their management of early-stage delinquencies with a platform that is easy to integrate and powers a delightful member experience, reducing roll-rates and charge-offs. As an extension of your team, Retain sends members branded and personalized digital debt collection communications through the right channel, with the right message at the right time.
With Retain, Credit Unions cure more accounts with AI-powered digital debt collection communications built with:
For many businesses, sending notifications to delinquent accounts is done by full-time employees (FTEs). These FTEs make phone calls, send emails and often mail physical notifications to members. The more communications that need to be sent, the more FTEs a business needs, and FTEs are often a business’s largest expense. Retain can automate the process of sending out digital communications and scales to any volume with ease. Retain automates member communications, freeing up FTEs so they can focus efforts elsewhere.
Yes. Retain by TrueML Products uses your member information, combined with our machine learning models, to send digital communications that are optimized to them. This empowers you to meet your members where they are most likely to respond and make repayments on their own terms.