This case study explores how an industry-leading fintech used A/B testing to compare the effectiveness of using Retain versus their existing vendor and select a cost-efficient method for engaging delinquent customers. In this test, using Retain for customer communications outperformed the company’s existing legacy vendor in their goal of delinquency recovery by 2.6% in net manual recovery rates.
With so many different options in the marketplace to engage customers, let’s discover how an enterprise Buy Now, Pay Later (BNPL) provider for the world’s leading travel, retail, and e-commerce brands was able to test and trust the results with confidence to completely shift their strategy, eliminating the need for their legacy provider.
Download the complete case study to discover how using digital channels for customer engagement can help your business successfully manage the delinquent customer life cycle.